About Me
I’m an International Sr. SEO Specialist based in the Netherlands with over a decade of experience driving organic growth for companies ranging from startups to global enterprises. My journey into SEO began by combining two of my passions: building websites and writing—things I’ve been doing since I was young.
I started my career at a small company with a strong self-starting startup vibe, where I learned the ropes and developed a hands-on approach to SEO. This foundation prepared me for my next challenge at an agency, where I had the opportunity to work with businesses of all sizes, from local ventures to Amsterdam Unicorns like Mollie. After gaining valuable agency experience, I transitioned in-house, first at Action, and currently at FedEx, where I focus on international SEO strategy and drive change through data-driven storytelling.
With a background in International Relations (both Bachelor’s and Master’s degrees), I bring a unique perspective to SEO—understanding how to connect with diverse audiences across cultures and markets. I’m passionate about using data to tell compelling stories that drive business decisions and deliver measurable results.
Quick Facts
Current Role
Sr. SEO Specialist at FedEx
Education
MA & BA in International Relations, University of Groningen
Recent Achievement
Rising star award for redefining search for AI
Languages
Interests
Skills
Core competencies and areas of expertise in SEO and digital marketing
Technical SEO
Server-side rendering, XML sitemaps, hreflang, PageSpeed optimization, and crawlability
International SEO
Multi-market SEO strategy, localization, and global keyword research
Content Strategy & Marketing
SEO copywriting, content optimization, and programmatic content creation
SEO Analytics & Data
Google Analytics, data analysis, and data-driven storytelling
Training & Knowledge Sharing
SEO training, workshop facilitation, and stakeholder education
Process Building
Creating SEO workflows, agile methodologies, and cross-functional collaboration
Enterprise SEO Tools
Platform implementation, vendor management, and tool optimization
Innovation & Experimentation
Machine learning applications, AI-augmented content, and emerging SEO technologies
