Portrait of Bart Wagener
Hello, I'm

Bart Wagener

International Sr SEO specialist

A Sr. SEO-specialist with over a decade of experience in small and very, very large companies. Driving change through data-driven storytelling.

About Me

I’m an International Sr. SEO Specialist based in the Netherlands with over a decade of experience driving organic growth for companies ranging from startups to global enterprises. My journey into SEO began by combining two of my passions: building websites and writing—things I’ve been doing since I was young.

I started my career at a small company with a strong self-starting startup vibe, where I learned the ropes and developed a hands-on approach to SEO. This foundation prepared me for my next challenge at an agency, where I had the opportunity to work with businesses of all sizes, from local ventures to Amsterdam Unicorns like Mollie. After gaining valuable agency experience, I transitioned in-house, first at Action, and currently at FedEx, where I focus on international SEO strategy and drive change through data-driven storytelling.

With a background in International Relations (both Bachelor’s and Master’s degrees), I bring a unique perspective to SEO—understanding how to connect with diverse audiences across cultures and markets. I’m passionate about using data to tell compelling stories that drive business decisions and deliver measurable results.

Quick Facts

Current Role

Sr. SEO Specialist at FedEx

Education

MA & BA in International Relations, University of Groningen

Recent Achievement

Rising star award for redefining search for AI

Languages

Dutch (Native), English (Fluent), Spanish (Intermediate)

Interests

Lifting Weights Running Reading Mechanical Keyboards Spending time with my kids

Skills

Core competencies and areas of expertise in SEO and digital marketing

Technical SEO

Server-side rendering, XML sitemaps, hreflang, PageSpeed optimization, and crawlability

International SEO

Multi-market SEO strategy, localization, and global keyword research

Content Strategy & Marketing

SEO copywriting, content optimization, and programmatic content creation

SEO Analytics & Data

Google Analytics, data analysis, and data-driven storytelling

Training & Knowledge Sharing

SEO training, workshop facilitation, and stakeholder education

Process Building

Creating SEO workflows, agile methodologies, and cross-functional collaboration

Enterprise SEO Tools

Platform implementation, vendor management, and tool optimization

Innovation & Experimentation

Machine learning applications, AI-augmented content, and emerging SEO technologies

Technical Stack

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