When the planeteers put their rings together, they form captain planet. When I put my real world work experience together back in 2010, it formed an SEO-specialist. If you can build, you can write, you have a sufficient understanding of data AND you can talk to regular people about it you might just be an SEO-specialist.

While working for a cool Hotel Vacancy startup called Hotelprofessionals I bumped into my first real world SEO-specialist. He showed keyword research and I was hooked right away. You know what really got my attention? Vlookups... weird, I know but it is still my favorite formula even though upgrades exist.

Blink your eyes twice and two years go by. My responsibilities grew into e-mail marketing, automation and even a fair chunk of offline marketing. But I wanted to nothing but SEO. So I switched to an agency.

Servicing SMB's with SEO was my proving ground. From helping out sole proprietors to financial unicorns such as Mollie Payments, I did it all.

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